Few will forget the Range Rover Evoque Convertible with which surprised the British firm Land Rover at the Geneva Motor Show last year 2012. Well, according to the latest information released by sources within the brand, the project would never have been discarded, may find itself definitive production in a matter of days.
The emphasis of Land Rover with this unusual project is none other than to note the position of the Range Rover Evoque as a single product in its segment. The arrival of a convertible variant respond to the expansion of the brand into a new niche where the course Evoque cabrio would be absolute king . There are few who branded this project too risky, however, few are also drawn to this movement as a tool that makes the Range Rover Evoque Convertible in a new best seller for the manufacturer
Range Rover Evoque, now open
Land Rover wants to grow in number of sales and commercial repercussion . Its connotations prevent brand character leave the SUV and off-road to show each and every one of its models. The launch of the Range Rover Evoque as a new model of access to view premium manufacturer has served the firm to leverage its presence and the number of sales. Is your product most in demand and the base of a major change in different patterns that will install the entire Land Rover range in the short term.
The concept SUV convertible is not a formula that has not been raised by other manufacturers, however the idea has never gone from a purely conceptual to the delight of the participants and observers of different auto shows held throughout half the world. Land Rover wanted to go beyond showing a prototype completely rational that had just left the roof to make its debut in Geneva, 2012 date.
Asia, U.S. and Europe will be the target market for this new product , highlighting the importance acquired vehicles SUV premium cut in the Asian market. Knowledge of the final decision is expected to be made known in a few days, and may have much to do the Festival Of Speed which is being held in GoodWood at this very moment.